🧪 Sample data. This is the production template rendering built-in mock numbers. When the generator injects live BigQuery data, this banner turns green and the numbers are real.
✅ Live. Data from BigQuery marts ·

Alfie · Marketing & Revenue Dashboard

XPFlow · GA4 traffic · Stripe money · HubSpot leads · refreshes ~hourly
Snapshot as of
Date range to
Executive view · scoreboard stays locked; everything below flows with the date range.

Scoreboard 🔒 always current

Alfie MRR 🔒
—
current
Active Paying Users 🔒
—
current
New Paying · 30d 🔒
—
converted to paid
Hawaii Entries 🔒
—
total
Hawaii Demos 🔒
—
booked

Flowing with your date range

Ad Spend
—
selected range
Website Sessions
—
GA4 · selected range
Leads Captured
—
gave info, no card
New MRR
—
Stripe · selected range
Website traffic over time (range) · GA4
Ad spend by channel (range)
Operator view · Stripe. Current-state cards locked; range cards flow.

Current 🔒 as of now

Alfie MRR 🔒
—
Stripe
Active Paying Users 🔒
—
paying customers
Active Trials 🔒
—
in free trial
Leads · no card 🔒
—
gave info, no card yet

Over selected range

New MRR
—
from new paid
New Paying
—
converted to paid
Churned Customers
—
cancelled
Churned MRR
—
lost recurring

Net new MRR by week (range)

New MRR minus churned MRR, per week
net addnet loss
GA4 = source of truth for traffic and the journey. Money lives on the Revenue tab (Stripe).
🧭 What GA4 is authoritative for: where traffic comes from and which pages/campaigns get it. It does not carry revenue here, so sales stay on the Stripe Revenue tab.
Sessions
—
selected range
Active Users
—
selected range
New Users
—
selected range
Engagement Rate
—
avg engaged sessions
Sessions over time · primary channel group (range)
GA4 · Sessions by Session primary channel group (Default Channel Group), daily · www.alfie.io

Landing pages = traffic by campaign

Each landing page is a campaign: /hawaii-sweepstakes = Hawaii sweepstakes, /start_today = MBG offer, /meta & /google = ad landing pages, / = home/organic.

Traffic by source / medium

Operator view · XPFlow Sales Pipeline (Dustin's deals). Open-deal standings, current-state.

Pipeline value by stage 🔒 current

Operator view · mirrors your live Hawaii artifact. Funnel totals locked; entries flow with the range.

Funnel 🔒 totals

Entrants 🔒
—
total
Demos booked 🔒
—
Demos attended 🔒
—
Qualified (3+) 🔒
—

Entries in range

New entries
—
selected range
Demos booked
—
selected range
Daily entries (range)

Lead attribution by channel